Kbeung has completed a project creating a brand identity for Phum Morodork. Phum Morodork is a real estate company in Svay Rieng, and they will establish their branches in other provinces. For this identity, we focus on the nature and luxury of real estate projects and the abundance of people who live in the rural area. We have chosen the logo in the form of the letter “ភ” and the letter “ម” to represent the company name (ភូមិមរតក), we have merged it into a single picture and used a unique font to make it different from other company. The primary color that we have chosen to identify the “Phum Morodork” is dark green, which represents the natural environment, and we have chosen gold as the secondary color, which represents the luxury and sustainability of the company as well.
