‘clava’ is a café shop that offers high-quality natural coffee, serving a variety of cafes located in Phnom Penh. In this project, #Kbeung did the designing for the logo, uniform, packaging, staff card, and coffee mug. etc. White and black are clava’s favorite colors, and our team is well aware of the advantages of these colors, it is allowing us to easily design store materials. Thus, black and white are based on color for designing the logo, allowing the logo to quickly convey information to the audience by putting white text as a full word on a black background. As for the letters on the logo, we reversed the capital letter (L) so that we can see the word ‘clava’ with the bar above the letter c (c) which seems to be French.
